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Three-day Fruit Boycott Kicks Off Today against the Soaring Prices

Never thought a text messaging campaign can go this serious level that people are actually taking steps to urge Pakistani public all in all to boycott buying fruit for the next three days to force the local vendors to bring the prices down!

The boycott campaign began with viral messages on Whatsapp and Facebook across the country to take a stand against the soaring prices of fruits in the month of Ramzan. Karachiites joined hands and decided not to buy any of fruit in the given three days, Friday, Saturday, and Sunday so that the profiteers could be compelled to reduce the prices.

According to the consumer rights groups and protestors, the boycott is the initial step to break the influence of profit makers through illegal soaring of prices. The fruit boycott will cut the demand for the product and it will result in the decrease of prices.

The message reads,  “Consumer rights group across Pakistan have requested people *Not to Buy Fruits on June 2, 3 & 4 2017* as a protest against exorbitant price hike since the start of Ramzan Shareef. The 3-day boycott will dent the seller for weekend premium price sale when most consumers do the weekly grocery for the household. It may sound tough but only YOU as a consumer can force the seller to be on knees. You too have a duty towards society and your fellow countrymen; make a wise choice be an active part of the campaign. Share with your family & friends across all groups in Pakistan.”

Another message gone viral on Facebook says, “the final action to get cheap fruit is to resort to boycotting. It’s very easy, just cook curry, break your fast with dates and don’t buy any fruit for three days and you will see that within days when the fruit will start decay and these cunning profiteers will sell their fruit below the real price.”

After various calls against the profiteers since the last Ramzan, Government was found inactive in the case. However, after noticing the consumer power, Commissioner Karachi Ejaz Ahmed Khan, Sindh Minister Nasir Hussain Shah and Mayor Karachi Waseem Akhtar showed unbiased support for the cause and assured their back in boycotting fruits for three days.

On the other side, vendors say that this boycott won’t affect them in any way. Prices are high due to increase in demands of fruits from the profit markets and are sold to them at an expensive rate.

In the beginning, it seemed just one of those Facebook things but people are taking this Fruit Boycott quite seriously and willing to take part in the campaign. People say that if this boycott will go successfully then it will prove as an initial experiment for the future actions against profiteers.

Nazish Islam - a media graduate with an undying love for chai, books, traveling, series shows, sports, hijab, and of course writing.

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Three-day Fruit Boycott Kicks Off Today against the Soaring Prices

Never thought a text messaging campaign can go this serious level that people are actually taking steps to urge Pakistani public all in all to boycott buying fruit for the next three days to force the...