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Being Human to Being Smart

With a recent shift in Bollywood Industry, we see a lot of actors turning into marketers. The latest buzzing is from Salman Khan who is now venturing into smartphone business soon. Salman is currently on the lookout for investors for this, a report of The Economic Times said.

The superstar of mega-hit movies and one of the powerful Khans of Bollywood, Salman Khan is stepping into the industry of mobile phones. A report in the Economic Times says that Bollywood superstar is planning to venture into smartphones and has already started dialing investors for it. 

B-Town big shot, Salman Khan, who owns the Being Human charity and clothing brand, now has registered BeingSmart mark for the smartphones venture already. Salman Khan’s primary drive seems to target the audience of middle class segment. The phones will be introduced through Chinese plant in Android system and the prices will be kept less than the range of Rs 20,000.

Being Smart will likely to be competing with other smartphones in the market such as Oppo, Vivo and Xiaomi. Khan is also looking for an operational management team, which will be lead by the professionals who have worked with gigantic smartphone brands like Samsung and Micromax, the Economic Times report says.

The mobile phone will be sold online in the initial period and later through strategic partnerships with big brand name of cellular phones. Or they also may be selling out at Being Human Stores, if the news is to be believed. Being Salman smartphones will probably be launched in the next two quarters, especially before the festive seasons in India.

Jumping a celebrity into business – specifically - in cellular markets isn’t the latest trend in the Indian Film Industry. In addition to endorsing some tech and other products and brands, some actors have launched products under their own brands. It was Shilpa Shetty, a Bollywood actress, before Salman Khan, who launched last year a range of smartphones, too, for instance. 

 

Nazish Islam - a media graduate with an undying love for chai, books, traveling, series shows, sports, hijab, and of course writing.

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Being Human to Being Smart

With a recent shift in Bollywood Industry, we see a lot of actors turning into marketers. The latest buzzing is from Salman Khan who is now venturing into smartphone business soon. Salman is curr...