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Google unseated Apple in the most Valuable Brand

Apple is no longer the most valuable brand in the world as Google surpassed Apple in becoming the most valuable brand. For now, Apple’s five-year reign with top ranking on the valuable brand has come to an end.

Brand Finance, an independently branded business valuation, and consultancy firm have released “Global 500 2017” list. According to the report, the appraisal of Google rose to 24 percent from 2016. The new brand value (BV) is $109.5 billion. Apple’s BV fell from $145.9 billion to about $107 billion. Brand Value is the product of Brand Strength Index (BSI), Brand Royalty Rate and Brand revenues. The report says,

“Google remains largely unchallenged in its core search business, which is the mainstay of its advertising income. Ad revenues were up 20% in 2016, despite a fall in cost per click, as ad budgets are increasingly directed online. Desktop advertising remains far more lucrative than mobile, despite its prematurely diagnosed decline.

Increasing revenues are not the only explanation for Google’s success, however. Its brand strength score is up by two points indicating improving underlying brand equity.”

Apple has fallen in the ranking despite its ground-breaking products, user-friendly interface, and clued-up staff, which allowed users to become loyal to the brand. Apple has recently marked the record quarterly revenue and profits during its Q1 2017 earnings through iPhone sales. But Apple has failed to keep hold of its technological advantage and has disappointed its users. 

Following Google and Apple, Amazon is the third place in Global Ranking. Some Chinese companies including China Mobile also raised their rankings. 

Nazish Islam - a media graduate with an undying love for chai, books, traveling, series shows, sports, hijab, and of course writing.

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Google unseated Apple in the most Valuable Brand

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