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Let’s Deaf the Music!

Pakistan’s biggest music platform, Coke Studio Season 9 is about to launch. This time, Coca-Cola Pakistan is coming up with the extraordinary music experience for the deaf community of Pakistan. For this, music authorities have utilized innovative technology, which is combined with the platform’s philosophy of inclusivity. Coke Studio will enable to help people with little or no hearing ability at all, get the basic experience of music. This sounds exciting and innovative!

Coke Studio shall be introducing a special sofa or a couch embedded with hundreds of vibration engines and LED lights, which are synced with the sound of the song being played. There is a grand LED installation around the couch for the synchronized mood lighting to elevate the experience visually. There is also a LED screen in front of the sofa for the display of the video playback. In addition, the studio is also propped with guitars on stands, a drum kit and a keyboard on a stand, which makes a perfect ambiance for this theme!

This kind of setup was first installed in Bangkok. After the success, Coca-Cola Pakistan took the initiative of its long-term use in Pakistan with the vision for deaf community. Coca-Cola authorities are very happy and full of pride that they have finally come up with an idea that will help people with audio impairment to enjoy music. It is undoubtedly a music venture for a noble cause. It will help Pakistani music industry to reach next levels.

Afreen is a young writer and visionary towards life predominantly. I believe that writing is similar to life; it inspires surprises and creates. Being a Literature Masters, I am passionate about viewing the world with literary spectacle. Solely in love with this beautiful part of Universe called Pakistan, I am creating words and ideas for CharchaGuru.

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Let’s Deaf the Music!

Pakistan’s biggest music platform, Coke Studio Season 9 is about to launch. This time, Coca-Cola Pakistan is coming up with the extraordinary music experience for the deaf community of Pakistan....