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Adidas beats Nike to Become World’s Top Sports Brand

German sporting  group Adidas has raised is 2016 guidance for a fourth time this year after reporting a 21% jump in second quarter sales, helped by the European championships in France. Shares of Adidas rose around 4% for the early trade. This made them the biggest gainers on Germany’s blue-chip DAX index.

It is anticipated now that Adidas’s 2016 currency-adjusted sales will grow at a rate in the high teens in comparison to the previous guidance for a 15% increase. Continuing their operations, Adidas’s, net profit is rising at a rate of between 35-39%, up from the previous forecast for 25% growth. It also has strong sales of soccer gear, running shoes and lifestyle products in the second quarter in all the regions.

Through the reclaim of leadership in top European markets for soccer foot wear from arch rival Nike, Adidas expected sales of soccer boots, shirts and balls to rise 14% to the new record of 2.5 billion euros ($2.77 billion) in 2016. A lot of business seekers are still shocked on the fact that Adidas has eventually beaten Nike when it comes to sports, especially at soccer.

Adidas had been world’s top soccer brand long time back. However, its market was conquered by other popular brands in 2014. Adidas remains the favorite sports brand for a lot many people in Pakistan as well. All this is due to their new sports range and star-sport players branding of their products.

Afreen is a young writer and visionary towards life predominantly. I believe that writing is similar to life; it inspires surprises and creates. Being a Literature Masters, I am passionate about viewing the world with literary spectacle. Solely in love with this beautiful part of Universe called Pakistan, I am creating words and ideas for CharchaGuru.

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Adidas beats Nike to Become World’s Top Sports Brand

German sporting  group Adidas has raised is 2016 guidance for a fourth time this year after reporting a 21% jump in second quarter sales, helped by the European championships in France. Shares of...