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Behind the Scenes at McDonalds

One of the largest fast food chains in the world, as well as, in Pakistan has invited the people of to visit the restaurant’s kitchen in Islamabad. This initiative, being famous as “Behind the Scenes at McDonalds” is done to win the confidence of their customers by making them see the health and hygiene standards’ maintenance from their own eyes.

McDonalds seemed interest in starting something like this because they felt that recently people, especially mothers are too concerned about the cleanliness and quality of food served in restaurants. Today’s kids love the fast food served at McDonalds so they want to go there again and again. Looking at their taste, mothers need to be sure that their kids are being served right.

McDonalds came up with the idea of inviting all such mothers and other people to their kitchens through their “Open Door” program. By taking this initiative, McDonalds have yet again proved that they value their customers and want to serve them with the best quality food always. By executing this campaign, they are hopeful that they would become the first choice of fast food for Pakistanis. Nonetheless, it is a great means of promotion and marketing.

When similar kind of campaign was arranged by McDonalds last year, around 20, 586 people took a tour of McDonalds’’ kitchens. These people also included renowned chefs and celebrities of Pakistan. Now it is anticipated that a more enhanced and exciting response is gained with the current campaign.

Afreen is a young writer and visionary towards life predominantly. I believe that writing is similar to life; it inspires surprises and creates. Being a Literature Masters, I am passionate about viewing the world with literary spectacle. Solely in love with this beautiful part of Universe called Pakistan, I am creating words and ideas for CharchaGuru.

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Behind the Scenes at McDonalds

One of the largest fast food chains in the world, as well as, in Pakistan has invited the people of to visit the restaurant’s kitchen in Islamabad. This initiative, being famous as “Behind...