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Moved by Dostea!

Dostea is the new tea whitening milk introduced in Pakistan by Noorpoor Foods. More than the milk itself, almost all the people in Pakistan, having access to any kind of medium, have been moved by the entire electronic marketing campaign of Dostea. I believe the idea and theme is worth appreciating!

Dostea campaign is not just based on dances and songs going astray but they had a very good purpose and message to give. Name of the product means “friendship” and they have portrayed that how people can be really good friends in the joint family system as well.

In a country like Pakistan, people are not even friends with their parents, which is indeed a social taboo. In order to guide present generation on the right path, it is the need of time that people should live like friends, living under one roof.

There are stereotypical myths associated with joint family systems, which are portrayed in the advertisements of Dostea. But what it actually display to viewers is the fact that how you can make every relationship in a family beautiful through efforts from both ends.

Dostea proposes that girls getting married and going to other families can be ready to adjust into joint families if each and every person is like a friend to them, rather than in-laws. It’s the beauty of friendship and love, which is beyond every kind of ill in this world. People should be friends first before being into any other relationship.

Afreen is a young writer and visionary towards life predominantly. I believe that writing is similar to life; it inspires surprises and creates. Being a Literature Masters, I am passionate about viewing the world with literary spectacle. Solely in love with this beautiful part of Universe called Pakistan, I am creating words and ideas for CharchaGuru.

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Moved by Dostea!

Dostea is the new tea whitening milk introduced in Pakistan by Noorpoor Foods. More than the milk itself, almost all the people in Pakistan, having access to any kind of medium, have been moved by the...