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SnapChat Smart Glasses

SnapChat is one of the famous Apps today, which has transformed the way people chat with one another on smartphones. It has the option for both pictures and videos to be shared amongst friends. Recently, SnapChat has entered the ground to give tough competition to Google through its own augmented reality (AR) “smart” glasses.

In order to bring something in line to competition with Google, SnapChat has hired developers from major augmented reality groups. Some of them are Microsoft’s HoloLens, PTC’s Vuforia and eye-tracking tech maker Eyefluence. All these individuals are ready to produce something very effective and technological so that it is able to compete with Google.

When Google launched their glasses, SnapChat became interested in coming up with their own idea of something of that sort. SnapChat also experimented with the Vergence Labs. Vergence Labs produced a pair of glasses, which were equipped with an embedded camera for $15 million in March 2014. These glasses also became popular in the audience and so SnapChat decided to come up with something new in the same category.

SnapChat is also keen to develop these glasses because they later want to create technology that could help the company ion Snap tags feature. It seems like SnapChat is very passionate towards bringing new technology to the App as recently, they have also introduced bold and stunning content features. All these SnapChat features have been marketed through effective marketing strategies for the customers to discover new variations with photos and videos.

Afreen is a young writer and visionary towards life predominantly. I believe that writing is similar to life; it inspires surprises and creates. Being a Literature Masters, I am passionate about viewing the world with literary spectacle. Solely in love with this beautiful part of Universe called Pakistan, I am creating words and ideas for CharchaGuru.

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